Hasbro Partners with ElevenLabs to License Iconic Character Voices for AI Applications
By
Ray Flook
The kind of bagel that ruins lesser bagels for you.
Summary
Hasbro's AI studio, Sixth Wall, has partnered with AI audio company ElevenLabs to license iconic Hasbro characters—including Optimus Prime, Megatron, Cobra Commander, Mr. Potato Head, Peppa Pig, and Monopoly's Mr. Monopoly—for AI voice applications. The deal allows third-party developers and creators to use these character voices in AI-powered projects, marking a significant expansion of branded AI voice licensing in the entertainment and toy industries.
Key quotes
· 1 pulledWhat do the 'Transformers' Optimus Prime and Megatron, 'G.I. Joe's' Cobra Commander, Mr. Potato Head, Peppa Pig, and the characters from Monopoly and Clue (like Mr. Monopoly) have in common? They're being thrown into the AI mix, courtesy of a new deal between Hasbro's AI studio, Sixth Wall, and AI audio company ElevenLabs to offer select Hasbro characters as
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