Papa Johns partners with Instacart and NBCUniversal to target ads based on grocery shopping data

Summary

Papa Johns has partnered with NBCUniversal, Instacart, and media agency Carat to target consumers with ads when they are low on groceries and more likely to order pizza. The campaign uses Instacart shopping data to create custom audiences of regular purchasers, allowing Papa Johns to serve ads at moments of high receptivity. The initiative aims to balance effective targeting with consumer privacy concerns, avoiding being "too creepy" while reaching hungry customers at the right time.

Source

bskyPapa Johns partners with Instacart and NBCUniversal to target ads based on grocery shopping dataadexchanger.com