Amazon Launches Alexa+ Agentic Ads, Partners With Papa Johns and Musicians for Voice-Activated Purchases
By
Brian Steinberg
Summary
Amazon is launching "Alexa+ Agentic Ads," a new ad format powered by agentic AI that lets customers go from seeing an ad to making a purchase through voice conversation with Alexa, without needing QR codes or smartphones. The company has partnered with Papa Johns for food ordering and with artists Beck, Jill Scott, and Omar Courtz for concert ticket purchases via the new ad format.
Source
VarietyAmazon Launches Alexa+ Agentic Ads, Partners With Papa Johns and Musicians for Voice-Activated Purchasesvariety.comKey quotes
· 3 pulledAlexa, buy me the pizza I just saw in that commercial.
Amazon will harness agentic AI, which can determine the steps needed to solve a problem or come up with a solution, to create a new ad format for its Alexa digital assistant.
The new format lets users order food or buy concert tickets all via a conversation with Alexa.
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