Amazon Plans to Introduce Ads and Upcharges for Alexa Plus
By
Jennifer Pattison Tuohy
10mo ago· 5 min readenNews
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Summary
Amazon CEO Andy Jassy announced plans to introduce advertisements and potential upcharges for Alexa Plus, the company's new generative-AI-powered voice assistant. The move aims to leverage increased user engagement for ad revenue and product discovery.
Key quotes
· 2 pulled"there will be opportunities, as people are engaging in more multiturn conversations [with Alexa Plus], to have advertising play a role to help people find discovery, and also as a lever to drive revenue."
"Basically, people will talk more to Alexa, so there will be more ways to push ads at them."
Amazon CEO Andy Jassy revealed plans for putting advertisements into its more conversational Alexa Plus AI assistant.
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