Amazon replaces Rufus with Alexa for Shopping, an AI assistant powered by Alexa+
By
Lauren Forristal
Kettled twice. Extra chewy, extra trustworthy.
Summary
Amazon announced "Alexa for Shopping," a new AI-powered shopping assistant built on Alexa+ that replaces its previous Rufus assistant. The tool offers voice- and touch-enabled shopping across mobile, desktop, and Echo Show devices, providing personalized recommendations and automating the shopping experience across Amazon and other online retailers.
Key quotes
· 3 pulledThe company announced Wednesday 'Alexa for Shopping,' its new personalized AI shopping assistant, powered by Alexa+.
Notably, the experience will replace Rufus, its generative AI shopping assistant that launched in 2024.
Alexa for Shopping is designed to offer a voice- and touch-enabled shopping experience across mobile, desktop, and Echo Show smart displays.
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