Amazon Introduces AI-Powered "Help Me Decide" Button for Product Recommendations
By
Emma Roth
Not artisan, but a perfectly fine bagel. Hits the spot.
Summary
Amazon is launching a new AI-powered "Help me decide" button that helps shoppers choose between similar products. The tool analyzes users' browsing activity, search history, shopping patterns, and preferences to make personalized recommendations. For example, when shopping for camping tents, the AI might suggest an all-season four-person tent based on previous browsing of adult and kids' sleeping gear.
Key quotes
· 3 pulledAmazon is launching a new AI-powered tool that's supposed to help you choose which product to buy.
Now, when you look at multiple similar items on Amazon's app or mobile website, it may display a 'Help me decide' button that picks one for you based on your browsing activity, searches, shopping history, and preferences.
As an example, Amazon says if you're buying a new camping tent, its AI tool will make a suggestion based on the tents you've viewed and your other shopping history.
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