Amazon Introduces AI Tool for Automated Ad Creation by Sellers
By
Emma Roth
Plain bagel done well. Pleasantly substantive.
Summary
Amazon is launching a new AI-powered tool that allows sellers to generate both static and video advertisements through a simple text prompt. The AI chatbot draws from sellers' brand guidelines, product pages, and store details to create complete ad concepts, including taglines, images, scripts, music, and voiceovers.
Key quotes
· 3 pulledAmazon is opening the door to even more AI ads by offering sellers access to a new chatbot that can generate promos with a simple text prompt
With the new tool, Amazon sellers can describe the type of ad they'd like to see, and the AI chatbot will draw from a seller's brand guidelines, product pages, and other store details to generate a concept
An example shared by Amazon shows how sellers can go from asking the AI chatbot to create taglines and images for a product, to having it write a script, add music, generate a voiceover
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