CARU Recommends MrBeast and Feastables Update Children's Advertising and Privacy Practices
By
Improvement
Slow-proofed and worth the wait. Worth its weight in flour.
Summary
The Children's Advertising Review Unit (CARU) has recommended that MrBeast and his company Feastables update their advertising and data collection practices to comply with children's advertising and privacy guidelines. The recommendation covers MrBeast's YouTube channel, Feastables' sweepstakes, and the Feastables website, requiring alignment with CARU's Advertising Guidelines, Privacy Guidelines, and COPPA (Children's Online Privacy Protection Act).
Key quotes
· 3 pulledFollowing its marketplace monitoring of children’s advertising, BBB National Programs’ Children’s Advertising Review Unit (CARU) recommended that MrBeastYouTube, LLC, and its affiliate Feastables, update their advertising and data collection practices
to comply with CARU’s Advertising Guidelines, CARU’s Privacy Guidelines, and the Children’s Online Privacy Protection Act (COPPA)
MrBeast, the online persona of Jimmy Donaldson, is one of the most popular content creators targeting younger audiences
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