Paik Jong-won's Paik's Coffee Rebrands Ahead of Japan Launch
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Seoul Economic DailyPaik Jong-won's Paik's Coffee Rebrands Ahead of Japan Launchsedaily.comPaik's Coffee, run by The Born Korea, revamped its brand identity to "Paik's DABANG" and will open its first Tokyo store next month, as its overseas royalty revenue surged 160%.
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