Dunkin' Launches 'Iconic Home' Campaign with Simple Visual Design to Boost At-Home Coffee Sales
By
Abbey Bamford
Crusty in the right places. Worth the chew.
Summary
Dunkin' launches a new 'Iconic Home' campaign developed by PSOne for The J.M. Smucker Co. and creatively led by BBH USA, focusing on at-home coffee consumption. The campaign features a simple yet clever visual concept where Dunkin' coffee packaging is cropped to resemble a house, emphasizing radical simplicity in design. The strategy aims to boost Dunkin's presence in the at-home coffee market by leveraging its iconic branding through minimalist, effective advertising.
Key quotes
· 4 pulledThe concept behind Iconic Home is so straightforward that it's almost surprising nobody thought of it sooner.
A clean pack-shot of Dunkin' coffee is cropped at just the right angle to resemble a house.
The new 'Iconic Home' campaign strips back the noise to a single, clever visual, reminding us that the smartest campaign ideas are often the simplest.
Dunkin' is no stranger to cultural status. Its pink-and-orange branding is instantly recognisable on high streets across America and beyond.
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