Skin Cupid opens first London flagship store, bringing K-Beauty community online to physical retail
By
Abbey Bamford
Crusty in the right places. Worth the chew.
Summary
Skin Cupid, a K-Beauty retailer founded by Melody Yuan in 2020, has opened its first flagship store in central London. The digital-first brand, which has over 1.5 million online followers called "Cherubs," partnered with retail design agency YourStudio to create a bright, multi-sensory physical space that translates its online community spirit into an in-store experience. The move marks the brand's transition from social media sensation to physical retail presence.
Key quotes
· 3 pulledSkin Cupid has made its long-awaited move into physical retail.
The cult K-Beauty retailer, founded by Melody Yuan in 2020, has opened its first flagship store in central London.
The flagship translates that sense of community and joy into a physical setting.
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