Microdramas: A Top-of-Funnel Acquisition Strategy
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Virtue Asia and COL Group Partner to Bring Brand-Funded Microdramas to Southeast Asia
Virtue Asia (V47 Entertainment) has partnered with China-listed COL Group to develop and distribute brand-funded microdrama content across S
Variety·17d ago
Brands Embrace Microdramas: Ultra-Short Vertical Series as the New Marketing Frontier
The article explores the rise of "microdramas" — ultra-short, vertical video series (episodes under 2 minutes) — as a new marketing medium f
Variety·23d ago
Singapore's RisingJoy Licenses Microdramas to 50+ Platforms, Expands into Original Production
Singapore-based microdrama distributor RisingJoy has secured content licensing deals with over 50 apps and platforms across 30+ countries, i
Variety·1mo ago
JioHotstar's Tadka Microdrama Platform Crosses 100 Million Users in India
JioHotstar's microdrama platform Tadka has reached 100 million users in India, marking the mainstream adoption of premium short-form content
Variety·23d ago
RisingJoy Launches RJOY Microdrama Streaming Service on TikTok Minis in US and Japan
Singapore-based RisingJoy has launched RJOY, a direct-to-consumer microdrama streaming service available via TikTok Minis in the U.S. and Ja
Variety·18d ago
StoReel Launches Canvas AI Platform to Accelerate Microdrama Production
StoReel has launched Canvas, an AI-native end-to-end production and monetization platform for microdrama creators. The platform streamlines
Variety·11d agoStoReel Launches Canvas AI Platform to Accelerate Microdrama Production
StoReel has launched Canvas, an AI-native end-to-end production and monetization platform for microdrama creators. The platform streamlines
variety.com·11d ago
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