RisingJoy Launches RJOY Microdrama Streaming Service on TikTok Minis in US and Japan
By
Naman Ramachandran
Crispy enough to crunch, soft enough to enjoy. A good bake.
Summary
Singapore-based RisingJoy has launched RJOY, a direct-to-consumer microdrama streaming service available via TikTok Minis in the U.S. and Japan. CEO Cassandra Yang announced the launch at the APOS conference in Bali, positioning RJOY as a curated platform for vertical microdrama content that leverages TikTok's in-app feature for distribution.
Key quotes
· 3 pulledRJOY is the natural next step for RisingJoy
In just a short time since our launch, we have curated some of the world's best microdrama content and building the distribution relationships to match
RJOY brings that together in a direct-to-consumer platform
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