Jamie Oliver Group Partners with Baby Teeth for Microdrama Series in IP-Focused Strategy Shift
By
Jesse Whittock
Toasted golden, schmeared with insight. Top of the rack.
Summary
The Jamie Oliver Group is partnering with UK-based creative company Baby Teeth to develop a microdrama series (vertical video production), as part of a broader strategic shift toward IP and formats at the celebrity chef's media business. The microdrama is in pre-production and will begin shooting in the UK this month, with a global consumer tech brand also involved. An official announcement is expected soon. This marks a pivot for Jamie Oliver's company as it rethinks its media strategy and focuses on intellectual property development.
Key quotes
· 3 pulledThe Jamie Oliver Group is developing a microdrama series with creative company Baby Teeth, as a strategic partnership between the two companies is unveiled amid a rethink at the campaigning celebrity chef's media business.
Details of the vertical video production are broadly under wraps, but it is in pre-production and will begin shooting in the UK this month, we hear.
Jamie Oliver Group and Baby Teeth are working with a global consumer tech brand on the show, and an official announcement is expected soon.
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