Singapore's RisingJoy Licenses Microdramas to 50+ Platforms, Expands into Original Production
By
Naman Ramachandran
A respectable bake. You'd come back tomorrow for another.
Summary
Singapore-based microdrama distributor RisingJoy has secured content licensing deals with over 50 apps and platforms across 30+ countries, including partners like Viu, Kuku TV, and IDN App. The company is expanding beyond distribution into original production and co-development, capitalizing on the microdrama market outside China projected to reach $4.2 billion this year according to Media Partners Asia. RisingJoy uses a data-driven selection approach, requiring every title to show active performance metrics.
Key quotes
· 4 pulledRisingJoy has struck content licensing deals with more than 50 apps and platforms across 30-plus countries
The expansion arrives as the microdrama market outside China is projected to reach $4.2 billion this year, according to Media Partners Asia
RisingJoy's confirmed long-term platform partners include Viu, Kuku TV and IDN App
The company says its selection approach is driven by performance data, with every title required to show active
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