Former Tribeca and TikTok Executives Launch Alza Festival, America's First Microdrama Festival in New York
By
Max Goldbart
Baker's choice. Dense with flavour, light on filler.
Summary
A new microdrama festival called Alza Festival is launching in New York, founded by former Tribeca COO Pete Torres and former TikTok creator initiatives lead Rita Vinnik. It is described as America's first microdrama festival, featuring vertical video series premieres, creator spotlights, live conversations, and immersive brand activations. Katie Korfhage, former Tribeca Festival VP of Development, serves as COO of the parent live events platform Torres Live.
Key quotes
· 3 pulledAlza Festival will feature vertical video series premieres, creator spotlights, live conversations, and immersive brand activations, a first-of-its-kind in the U.S. that taps into the buzzy new space.
Alza comes from Pete Torres, a former Tribeca COO, and Rita Vinnik, a former creator initiatives lead at TikTok.
Former Tribeca Festival Vice President of Development Katie Korfhage serves as COO of Torres Live, the live events platform
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