A24's 'Backrooms' Sets Studio Record With $118M Global Opening, Tapping Gen Z Audience
By
Anthony D'Alessandro
Toasted golden, schmeared with insight. Top of the rack.
Summary
The article analyzes how A24's film 'Backrooms' achieved a record-breaking $118M worldwide opening weekend, the best ever for the studio. It focuses on how the film successfully attracted the Gen Z and YouTube generation audience that Hollywood has struggled to engage, leveraging the popularity of the 'Backrooms' internet creepypasta phenomenon and director Kane Parsons' digital-native storytelling approach. The piece highlights the shift in Hollywood's strategy to create content that resonates with younger demographics who typically don't attend theaters as frequently.
Key quotes
· 3 pulledFor quite some time, Hollywood has moaned about the lost YouTube generation at the box office: How do we get the Gen Z set in?
Sure, they'll show up for a Marvel movie, but today's 18-25 demo aren't attending like they did in the 1980s.
A24's record opening of Kane Parsons pic Backrooms ($81.4M domestic, $118M) is the pinnacle of that in a year that kicked off with YouTube star Markiplier's self-distributed feature take of indie videogame
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