Virtue Asia and COL Group Partner to Bring Brand-Funded Microdramas to Southeast Asia
By
Naman Ramachandran
A respectable bake. You'd come back tomorrow for another.
Summary
Virtue Asia (V47 Entertainment) has partnered with China-listed COL Group to develop and distribute brand-funded microdrama content across Southeast Asia. The deal, announced at the APOS conference in Bali, focuses on microdrama series, vertical video, and mobile-first narrative entertainment. The partnership will offer original brand-enabled microdrama series, sponsorship of existing vertical properties, and bespoke creator-led content for regional marketers across six Southeast Asian markets.
Key quotes
· 3 pulledV47 Entertainment's specialist agency Virtue Asia has struck a deal with China-listed microdrama company COL Group to develop and distribute brand-funded entertainment across Southeast Asia
Under the partnership, Virtue Asia and COL will work together to package opportunities for regional marketers across microdrama, vertical video and mobile-first narrative entertainment
Formats on offer will include original brand-enabled microdrama series, sponsorship of existing vertical properties and bespoke creator-led act
You might also wanna read
Neymar Jr. Partners with FlareFlow for 16-Title AI-Powered Microdrama Slate
Brazilian football star Neymar Jr. has partnered with COL Group's vertical entertainment platform FlareFlow to launch a 16-title, AI-powered
Deadline·1d ago
Viu and iQiyi International to Launch Streaming Bundle in Southeast Asia by 2026
PCCW's Viu and iQiyi International are launching a bundled subscription service across Southeast Asia (Indonesia, Thailand, Philippines, Mal
Deadline·9h ago
ReelShort and Korea's Showbox Partner to Co-Produce Short-Form Dramas for Global Distribution
ReelShort, a microdrama platform, has signed a co-production deal with Korean studio Showbox to develop and produce original short-form dram
Deadline·2d ago
APAC Screen Economy to Reach $200BN by 2031 as Monetization Shifts Toward Retail Media
Asia Pacific's screen economy is projected to grow from $179BN to $200BN by 2031, but future monetization gains are expected to shift toward
Deadline·10h ago
Jamie Oliver Group Partners with Baby Teeth for Microdrama Series in IP-Focused Strategy Shift
The Jamie Oliver Group is partnering with UK-based creative company Baby Teeth to develop a microdrama series (vertical video production), a
Deadline·9d ago
Chips, ships and guns: South Korea booms on AI race and global conflict
ft.trib.al·9d ago