APAC Screen Economy to Reach $200BN by 2031 as Monetization Shifts Toward Retail Media
By
Liz Shackleton
Baker's choice. Dense with flavour, light on filler.
Summary
Asia Pacific's screen economy is projected to grow from $179BN to $200BN by 2031, but future monetization gains are expected to shift toward retail media and commerce rather than traditional advertising and subscription models. Media Partners Asia CEO Vivek Couto presented this analysis at the APOS conference, emphasizing that the trend represents a reallocation of value rather than decline or disruption, with demand for premium video remaining strong across the region.
Key quotes
· 3 pulledThis is not a story about decline, and it is not disruption. It is a story about reallocation.
Demand for premium video in this region has never been higher. What is changing quickly, and unevenly – is where the value sits, who captures it, and what it now takes to turn an
Asia Pacific's screen economy will grow from $179BN this year to $200BN by 2031 but future gains in monetization may come from retail media and commerce, rather than the traditional revenue streams of advertising and subscription.
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