Asia-Pacific Screen Economy Projected to Reach $200 Billion by 2031 Amid Structural Shift
By
Naman Ramachandran
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· 2 sourcesThe Asia-Pacific screen economy is projected to reach $200 billion by 2031, driven by a structural reallocation of value rather than simple growth, according to Media Partners Asia analysis presented at the APOS conference. Variety reported that executive director Vivek Couto outlined four forces behind this reset, including a regional screen base of 5.2 billion devices and an AI dividend of up to $15 billion annually. Deadline added that future monetization gains will shift toward retail media and commerce, away from traditional advertising and subscriptions, though demand for premium video remains strong.
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Summary
The Asia-Pacific screen economy is projected to reach $179 billion by 2026 and $200 billion by 2031, driven by structural reallocation rather than simple growth. Media Partners Asia executive director Vivek Couto outlined four forces driving this reset at the APOS 2026 conference: the region's screen base projected at 5.2 billion screens by 2031, a shift in monetization toward retail media and commerce, the convergence of video and social platforms, and an AI dividend of up to $15 billion annually for APAC. However, the region faces a defining challenge in closing the monetization gap with the U.S. market.
Key quotes
· 3 pulledThe Asia-Pacific screen economy is projected to reach $179 billion in 2026 and $200 billion by 2031
the story behind those numbers is one of structural reallocation rather than headline growth
Media Partners Asia puts APAC's AI dividend at up to $15 billion annually, warning the gap with U.S. monetization is the region's defining challenge
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