Australia's digital ad market hits record $4.9bn in Q1 2026, up 15.3% year-on-year
By
Luis Rijo
Front-window bakery material. Catches the eye, delivers the goods.
Summary
Australia's internet advertising market reached a record $4.9 billion in Q1 2026, a 15.3% year-on-year increase, according to the IAB Australia Internet Advertising Revenue Report compiled by PwC Australia. The growth occurred despite persistent economic caution and nearly eliminated the typical seasonal spending dip. Video and search advertising led the growth, with small and medium enterprises joining large brands as major spenders.
Key quotes
· 3 pulledAustralia's internet advertising market recorded its strongest ever March quarter on May 26, 2026, with total expenditure reaching $4.9 billion in Q1 2026
The 15.3% year-on-year increase arrived despite persistent economic caution
The growth marked a near-complete erosion of the seasonal spending dip that has historically defined the opening quarter
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