Prime Video Expands APAC Strategy to Build Regional Entertainment Hub with 600 Partnerships
By
Naman Ramachandran
Crisped on the outside, thoughtful enough on the inside.
Summary
Prime Video is expanding its strategy in Asia-Pacific to become a unified entertainment hub, moving beyond traditional streaming. During the APOS conference, VP Gaurav Gandhi highlighted the region as a testing ground for balancing local market needs with a global platform strategy. The initiative is backed by 600 partnerships across the region.
Key quotes
· 3 pulledEvery market has a different playbook.
But our goal is to deliver multiple benefits across the ecosystem.
The region is a powerful testing ground for a business model that balances local market needs with a consistent global platform strategy.
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