Riot Games Launches League of Legends Championship Pacific to Unify APAC Esports
By
Katy Cowan
Crusty in the right places. Worth the chew.
Summary
Riot Games introduces League of Legends Championship Pacific (LCP) to unify the esports landscape in the Asia Pacific region with the help of brand and digital studio Koto. The new league aims to celebrate regional pride and fandom culture in global esports.
Key quotes
· 3 pulledAsia Pacific has long been a powerhouse in global esports.
Riot partnered with brand and digital studio Koto to craft an identity that would speak to fans across cultures.
Koto's team in Sydney has unveiled a powerful new brand for Riot Games' LCP, celebrating regional pride and fandom culture.
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