KFC takes minimalist approach with YouTube musician Frank Watkinson for new Tenders & Dips campaign
By
Eliza Williams
Summary
KFC's new ad campaign for its Tenders & Dips range, created by Mother ad agency, takes a minimalist approach by featuring YouTube star Frank Watkinson playing guitar against a red curtain, a stark contrast to the brand's previous intense 'Believe' trilogy. The spot focuses on Watkinson's gentle musical style rather than product imagery.
Source
Creative ReviewKFC takes minimalist approach with YouTube musician Frank Watkinson for new Tenders & Dips campaigncreativereview.co.ukKey quotes
· 3 pulledAfter the intensity of KFC's trilogy of Believe ads, where the brand envisions an increasingly frenzied cult-like response from chicken fans, its new commercial feels positively minimalist by comparison.
Launched to promote KFC's Tenders & Dips range, the spot avoids showing off any of the product imagery we might typically expect and instead offers a one-shot take of Frank Watkinson playing the guitar against a (KFC red) curtain.
Known for his gentle interpr
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