Cadbury Revives Bournville with a Playful Ad Mocking Dark Chocolate Elitism
By
Katy Cowan
Toasted to a respectable shade. No regrets, no crumbs left.
Summary
Cadbury has revived its Bournville dark chocolate brand with a new ad campaign that humorously critiques the elitism surrounding dark chocolate culture. The campaign, Bournville's first since the 1970s, pokes fun at the pretentiousness of cacao percentages and tasting notes, marking a playful return for the iconic chocolate bar.
Key quotes
· 3 pulled2025 is fast becoming the year of the comeback. Oasis are back on stage, bucket hats are once again on heads everywhere, and even hot summers have returned with a vengeance.
Bournville – the smooth dark chocolate that's been quietly sitting on shelves since the 1970s – has stepped back into the spotlight with a campaign that gleefully tears into the pomp of dark chocolate culture.
Forget cacao percentages and tasting notes of tree bark... Bournville is back with a brilliantly silly campaign that aims the pomp and pretension of dark chocolate culture.
You might also wanna read
Defector Funbag: Reader Letters on Pop-Tarts, Mediocrity, and Cooking Disasters
A humorous weekly advice column (Defector Funbag) that answers reader letters on various lighthearted topics, including the proper way to ea
Defector·12d ago
KFC Creates Real Pickle-Filled Puffer Jacket with Built-In Straw
KFC has created a real puffer jacket filled with sliced pickles and pickle brine, complete with a built-in straw for drinking the brine. The
Creative Boom·2mo ago
Satirical Article: Fictional Baked Potato Association Study Recommends Loading Potatoes with Toppings
The article appears to be a satirical piece from The Onion, America's self-proclaimed 'Finest News Source,' featuring a fictional study by t
The Onion·2mo ago
Satirical Article Critiques Football-Themed Napkins as Nonabsorbent and Uncomfortable
The article is a satirical piece from The Onion about football-themed napkins at a Super Bowl party that are described as too nonabsorbent a
The Onion·3mo ago
Satirical Article Mocks Health Recommendations with Fruity Euphemisms
The article presents a satirical take on health recommendations, with fictional health experts from the American Medical Association warning
The Onion·4mo ago
Satirical Report: God Praises Imitation Crab as Tasting Just as Good as Real Crab
A satirical article reporting that God has admitted imitation crab tastes just as good as real crab, praising the man-made food item as 'on
The Onion·4mo ago