How to Measure Customer Loyalty: The Metrics That Show What Customers Will Do Next

Remember how simple measuring customer loyalty used to seem? If your NPS score was decent and you weren’t losing people by the truckload, everyone just agreed you were doing fine. These days, things are a bit more complicated. We’re learning that “loyalty” isn’t the same as “retention”. People can stick around, stay subscribed to your... The post How to Measure Customer Loyalty: The Metrics That Show What Customers Will Do Next appeared first on Customer Experience Magazine .