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Agentic AI Drives Salesforce’s $1 Billion Investment in Switzerland
Salesforce will spend $1 billion in Switzerland over the next five years to speed up the country’s move to agentic AI. The company’s Chair and CEO Marc Benioff revealed the plan during a visit to Switzerland, a day before the AI for Good Global Summit opened in Geneva. The money will go towards Salesforce’s Swiss... The post Agentic AI Drives Salesforce’s $1
Ofcom Fines Virgin Media £28m for Deterring Customers from Cancelling
Ofcom has fined Virgin Media £28 million after finding the company made it far too hard for customers to cancel their contracts and move to a rival. The regulator said millions of calls were likely mishandled over almost three years, delaying or stopping people from switching to a better deal. It is the largest fine... The post Ofcom Fines Virgin Media £28m
MoEngage and Boldest Target Telecom Churn with AI
Customer engagement platform MoEngage and Boldest, an AI marketing agency owned by telecom services firm Prodapt, have partnered to bring AI-led marketing to telecom operators. The tie-up tackles three problems that cost carriers real revenue: scattered customer data, high churn from slow intervention, and long delays in launching personalised campaigns. MoE
Governed Messaging Firm LeapXpert Raises $180 Million to Put AI to Work on Enterprise Conversations
LeapXpert has raised $180 million in a growth round led by Riverwood Capital, money the company will use to help enterprises record, control, and act on the conversations that now run their business. Most enterprise talk has moved to messaging. Deals close, problems get solved, and relationships form on WhatsApp, iMessage, Signal, and WeChat. Previously,...
How to Measure Customer Loyalty: The Metrics That Show What Customers Will Do Next
Remember how simple measuring customer loyalty used to seem? If your NPS score was decent and you weren’t losing people by the truckload, everyone just agreed you were doing fine. These days, things are a bit more complicated. We’re learning that “loyalty” isn’t the same as “retention”. People can stick around, stay subscribed to your... The post How to Meas
New Klaviyo Tool Turns Social Engagement Into Customer Data
Klaviyo has launched Klaviyo Social Marketing, a product that connects social media engagement to the omnichannel marketing systems consumer brands use to understand and convert customers. The autonomous B2C CRM says the tool brings signals from comments, direct messages, mentions, creator partnerships and user-generated content into the customer record, whe