New Klaviyo Tool Turns Social Engagement Into Customer Data

Klaviyo has launched Klaviyo Social Marketing, a product that connects social media engagement to the omnichannel marketing systems consumer brands use to understand and convert customers. The autonomous B2C CRM says the tool brings signals from comments, direct messages, mentions, creator partnerships and user-generated content into the customer record, where most brands currently keep them... The post New Klaviyo Tool Turns Social Engagement Into Customer Data appeared first on Customer Experience Magazine .