CNN and CNBC's undisclosed financial deals with Kalshi raise concerns about journalistic integrity
By
Judd Legum, Aaron Rupar
Summary
This article investigates the financial relationships between major cable news networks (CNN and CNBC) and Kalshi, a prediction market platform. After both networks struck undisclosed financial deals with Kalshi in December 2025, they began extensively promoting Kalshi's prediction markets on air and in articles, often without properly disclosing their financial ties. The piece argues this represents a corruption of journalism where commercial interests drive editorial content, with CNBC publishing 58 articles that essentially serve as advertisements for Kalshi. The article examines how prediction markets are being presented as authoritative news sources while the underlying financial arrangements remain opaque to viewers.
Source
bskyCNN and CNBC's undisclosed financial deals with Kalshi raise concerns about journalistic integritypopular.infoKey quotes
· 3 pulledSince December CNBC has published 58 articles that do little more than advertise the existence of Kalshi's prediction markets.
The existence of a financial relationship between the networks and Kalshi, however, is disclosed to viewers inconsistently.
In December 2025, CNN and CNBC struck landmark deals with Kalshi, a leading prediction market.
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