CNN and CNBC's undisclosed financial ties to Kalshi prediction market raise ethical concerns
By
Aaron Rupar, Judd Legum
Summary
This article investigates the financial relationships between major news networks (CNN and CNBC) and Kalshi, a prediction market platform. Since December 2025, both networks struck deals with Kalshi and have been promoting it extensively to viewers, often vouching for its accuracy. However, the article reveals that the financial relationship is disclosed inconsistently — sometimes mentioned, often not. It highlights that CNBC has published 58 articles since December that function primarily as advertisements for Kalshi, raising concerns about journalistic integrity, undisclosed conflicts of interest, and the erosion of trust in news media when commercial deals influence editorial content.
Source
Key quotes
· 3 pulledSince December CNBC has published 58 articles that do little more than advertise Kalshi.
The existence of a financial relationship between the networks and Kalshi, however, is disclosed to viewers inconsistently.
Both networks have promoted Kalshi to viewers extensively, frequently vouching for its accuracy.
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