CNN Partners with Prediction Market Kalshi, Signaling Gambling's Expansion into News Media
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5mo ago· 13 min readenInsight
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Summary
CNN has partnered with Kalshi, a federally regulated prediction market that allows Americans to bet on current events including sports, elections, and weather. This marks the first major news organization partnership with a prediction market and signals a potential trend of gambling integration into news media, following the pattern of sports betting's mainstream acceptance over the past decade.
Key quotes
· 4 pulledHaving swallowed sports media, will gambling now devour other kinds of news?
CNN announced a deal with Kalshi, a federally regulated online exchange where Americans can wager on current events, from basketball games and congressional elections to whether it will rain tomorrow in New York City.
This marked Kalshi's first partnership with a major news organization and, according to several close observers of the media business and gambling industry, could foreshadow a deluge of similar deals.
After all, a decade ago, many outlets refused to even mention sports-betting odds.
CNN and CNBC have partnered with Kalshi, a prediction market that, along with Polymarket, facilitates gambling on news events. Danny Funt reports.
