Prediction Markets Forge Media Partnerships with Major News Outlets
By
gnabgib
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Summary
Prediction markets like Kalshi and Polymarket are increasingly becoming integrated into mainstream news media through partnerships with major outlets including CNBC, CNN, Fox News, AP, Substack, and Dow Jones. These platforms, which allow users to bet on real-world events, are evolving from niche financial tools into news sources themselves, creating a new beat for journalists and changing how news is consumed and reported. The article explores how prediction markets are blurring the lines between gambling, journalism, and information markets while raising questions about their impact on news credibility and public discourse.
Key quotes
· 4 pulledI wake up every day and I'm like, this is the world. I'm still in the fever dream.
In the last few months, Kalshi, a New York-based prediction market, has struck deals with CNBC, CNN, Fox News, and the AP, among others.
Polymarket, another prediction market, announced a partnership with Substack in February and one with Dow Jones in January.
Both Kalshi and Polymarket are also been positioning the
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