Google Offers AI Search Opt-Out for Websites, But Lacks Click Data to Inform Decisions
By
Matt G. Southern
Summary
Google has begun testing a Search Console toggle allowing websites to opt out of AI search features, following a conduct requirement imposed by the UK's Competition and Markets Authority. However, the article highlights a critical problem: Google's new AI performance reports in Search Console show impressions but not click data, making it difficult for site owners to make informed decisions about opting out. The CMA's interpretive notes indicate Google should also provide click-throughs, click-through rates, and separated data, but this information is not yet available.
Source
bskyGoogle Offers AI Search Opt-Out for Websites, But Lacks Click Data to Inform Decisionssearchenginejournal.comKey quotes
· 3 pulledThe real question is whether there's enough information to make a decision.
Google's new AI performance reports in Search Console show impressions but not clicks.
The CMA's interpretive notes, published alongside the conduct requirement, say Google should also provide click-throughs, click-through rates, and data separated from o
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