UK regulator orders Google to let publishers opt out of AI Search features
By
Jess Weatherbed
Crisp on the outside, thoughtful on the inside. A keeper.
Summary
The UK's Competition and Markets Authority (CMA) has imposed a conduct rule requiring Google to allow online publishers to opt out of having their content appear in AI Search features like AI Overviews, and prevent it from being used to fine-tune Google's AI models. This is described as a world-first regulatory move giving publishers effective tools to control their content's use in AI-powered search features.
Key quotes
· 2 pulledIn a world first, publishers will now have effective tools to prevent their content being used to power AI features in search, such as AI Overviews.
This will put publishers, like news organizations, in control of their content.
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