UK regulator forces Google to let publishers opt out of AI Search features
Hard to chew. Probably not worth the jaw work.
Summary
The UK Competition and Markets Authority has imposed legally enforceable conduct requirements on Google Search, forcing Google to let UK publishers opt their content out of AI Search features like AI Overviews and prevent it from being used for fine-tuning Google's AI models. Google must also provide proper attribution with clear links in AI-generated search results. The company is rolling out a Search Console toggle for UK website owners to manage AI Search usage, though opting out removes traffic and impressions from generative AI features entirely.
Key quotes
· 5 pulledThe UK Competition and Markets Authority imposed legally enforceable conduct requirements on Google Search.
Publishers can keep their content out of AI Search features such as AI Overviews and prevent it from being used for fine-tuning Google AI models.
Google must also ensure proper attribution with clear links in AI-generated search results.
Google is rolling out a Search Console toggle for UK website owners to manage AI Search usage, including AI Mode and AI Overviews in Discover.
Opting out entirely removes traffic and impressions from generative AI features, while new Search Console insights provide metrics on which webpages appear in AI responses and which countries they appear in.
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