Google Denies AI Search Features Harm Web Traffic
By
Emma Roth
Crispy enough to crunch, soft enough to enjoy. A good bake.
Summary
Google defends its AI search features, claiming they haven't negatively impacted website traffic. Liz Reid, Google Search head, states that click volume remains stable compared to last year, though some websites see varying click rates. This follows a Pew Research report suggesting reduced link clicks with AI Overviews.
Key quotes
· 2 pulledGoogle Search head Liz Reid says click volume from the search engine has remained 'relatively stable' when compared to the same time last year.
Reid’s argument that AI is actually helping the web comes just weeks after Pew Research published a report that said people are 'less likely' to click on links when Google presents them with an AI Overview.
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