Ferrari marketing chief Enrico Galliera exits after rocky debut of first electric car; former BMW executive takes over
Ferrari's chief marketing and commercial officer Enrico Galliera is stepping down after 16 years, following the poorly received unveiling of the company's first fully electric model, the Luce. Former BMW Italy head Massimiliano Di Silvestre will take over on July 1, reporting directly to CEO Benedetto Vigna. The leadership change signals a strategic shift as Ferrari navigates its transition into the electric vehicle market while managing brand sensitivity.
Key quotes
Ferrari has announced that Enrico Galliera, its chief marketing and commercial officer of more than 16 years, will step down, handing one of the most sensitive jobs in the luxury car world to an outsider.
Galliera's exit comes barely a month after Ferrari pulled the covers off the Luce, its first fully electric model, which received a reception few at the company were happy about.
His successor, Massimiliano Di Silvestre, the former head of BMW's Italian business, takes over on 1 July and will report directly to CEO Benedetto Vigna.
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