IKKHO Founder Ankita Khoje Builds Fashion Brand for Women Over 40
By
Victoria Flexner
Summary
Ankita Khoje founded IKKHO, a London-based fashion brand that creates refined, timeless clothing specifically designed for women over 40. The brand focuses on "research-driven fits" and functional silhouettes to serve a demographic that Khoje believes has been overlooked by the fashion industry — women whose bodies, lifestyles, and confidence have evolved with age but whose clothing options haven't kept pace.
Source
bskyIKKHO Founder Ankita Khoje Builds Fashion Brand for Women Over 40thestoryexchange.orgKey quotes
· 3 pulledWhen Ankita Khoje looked around the fashion industry, she saw a customer base that was largely overlooked: Women whose confidence, lifestyles and bodies had evolved with age, but whose clothing options had not.
Determined to fill that gap, she founded IKKHO, a London-based brand focused on refined silhouettes and timeless styles based on studies about fashion's functionality.
Ankita Khoje's London-based fashion label is redefining womenswear with elevated designs and 'research-driven fits' created specifically for women over 40.
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