Why a veteran creative director says 45 is the ideal age to launch your own branding agency
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Veteran creative director Allison Henry Aver shares her journey of opening her branding agency, Letter A, at age 45 after 20 years working in-house for major beauty and fashion brands like Vogue, Kate Spade, and Ann Taylor. She reflects on why mid-career was the perfect time to start her own agency, emphasizing the value of experience, confidence, and readiness that comes with age and accumulated expertise.
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Creative BoomWhy a veteran creative director says 45 is the ideal age to launch your own branding agencycreativeboom.comKey quotes
· 3 pulledThe most surprising thing to me when I opened my branding agency, Letter A, was just how ready I was, which is not to say it was easy to get to that place. It absolutely wasn't.
I'd spent the past 20 years working in-house as a creative director and graphic designer for some of the biggest beauty and fashion brands while living in New York City.
All signs pointed to an upward trajectory.
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