London Creative Agency Seventeen Rebrands with Playful Graphic Identity Celebrating 'Being Odd'
By
Dezeen staff
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Summary
London creative agency Seventeen (formerly Weareseventeen) has rebranded after 20 years with a new visual identity featuring playful graphic icons that celebrate 'being odd.' The agency, which started as a moving image studio, has expanded to work across multiple creative disciplines including CGI, motion, live action, branding, creative strategy, and experience design. The rebrand aims to subvert industry expectations and reflect the agency's evolution and broader capabilities.
Key quotes
· 3 pulledLondon creative agency Seventeen has unveiled a new brand identity characterised by playful graphic icons designed to celebrate 'being odd'
Formerly known as Weareseventeen, Seventeen is a Clerkenwell-based agency that began as a moving image studio but now works across multiple avenues
To mark this expansion after 20 years of activity, Seventeen has designed itself a new visual language
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