London Creative Agency Launches Its Own Alcohol-Free Drinks Brand Reformed Characters
By
Tom May
4mo ago· 4 min readenInsight
75/100
Toasty
Bagelometer↗
Not artisan, but a perfectly fine bagel. Hits the spot.
Score75TypeanalysisSentimentpositive
Summary
London creative agency Greatergood launched its own alcohol-free drinks brand called Reformed Characters, creating a case study in what happens when agencies become their own clients. The brand aims to challenge the Low & No category with distinctive branding and positioning, representing a bold move where the agency puts its creative philosophy into practice by building a real product rather than just advising clients.
Key quotes
· 5 pulledThere's something deliciously ballsy about a creative agency launching its own FMCG brand.
London brand agency Greatergood decided to do what many of us secretly dream of: become their own client.
The result is Reformed Characters, an alcohol-free drinks brand that looks nothing like the rivals cluttering up the Low & No category.
And it's all an intriguing case study in what happens when agencies have to live with the consequences of their creative.
Sometimes the best way to challenge a category is to put your money where your creative mouth is.
Sometimes the best way to challenge a category is to put your money where your creative mouth is.
There's something deliciously ballsy about a creative agency launching its own FMCG brand. While m...
