Eurovision Song Contest Reveals 70th Anniversary Rebrand by Sheffield Agency
By
Abbey Bamford
9mo ago· 4 min readenNews
65/100
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Summary
The Eurovision Song Contest has unveiled a new global identity for its 70th anniversary, designed by Sheffield-based agency PALS led by Amy Bedford rather than a large network agency. The rebrand includes a new logo, typeface, and design system focused on digital clarity and global consistency, marking the first major evolution of the brand in a decade. The project involved a handpicked team of over 20 freelancers and represents a departure from typical large-scale corporate rebrands.
Key quotes
· 4 pulledThe Eurovision Song Contest has revealed a refreshed global identity for its 70th anniversary
Unveiled by the European Broadcasting Union (EBU), the update marks the first major evolution of the brand in a decade
Surprisingly, the project wasn't delivered by a huge network agency
Instead, it was led by Amy Bedford, founder of Sheffield-based PALS, working with a handpicked team of more than 20 freelancers
A rebrand for the world's biggest music contest has landed, but it's not the usual big-name agency behind it.
The Eurovision Song Contest has revealed a refreshed global identity for its 70th anni...
