Kenzo CEO Charlotte Coupé on Reconnecting the Fashion House to Its Founder's Vision
By
Luke Leitch
Summary
In her first interview since becoming CEO of Kenzo, Charlotte Coupé outlines her strategy to reconnect the LVMH-owned fashion house with its founder's original vision. The 43-year-old LVMH veteran diagnoses Kenzo as needing a course of reconnection and self-improvement, acknowledging the brand's current challenges while laying out a plan to restore its identity and relevance in the luxury fashion market.
Source
Twitter / XKenzo CEO Charlotte Coupé on Reconnecting the Fashion House to Its Founder's Visionvogue.comKey quotes
· 3 pulledIf you want to become the best version of yourself, you first have to acknowledge who you are.
Speaking in her first interview since taking the role, the 43-year-old is refreshingly frank about the task ahead.
Her diagnosis is that Kenzo requires a course of reconnection: to its founder's original proposition.
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