Facebook tests displaying post view counts to creators
By
Andrew Hutchinson
Summary
Facebook is testing a new feature that displays post view counts directly on posts, similar to what Meta already offers on Instagram and Threads. Currently, only the post creator can see this metric. The feature aims to provide a more accurate understanding of engagement compared to other social media metrics.
Source
bskyFacebook tests displaying post view counts to creatorssocialmediatoday.comKey quotes
· 3 pulledFacebook may become the latest Meta app to display up-front post view counts, with some users being alerted to a new post view count displayed on their posts.
Which could either be encouraging or discouraging, depending on the count, but either way, it's likely a better indicator of performance than many other social media metrics.
Meta already offers this metric on Instagram and Threads, and the company has repeatedly said this information offers a more accurate understanding of engagement.
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