Instagram Tests Horizontal Video and Episodic Series for TV Viewing Experience
By
Katie Kilkenny
Summary
Instagram is testing horizontal video, longer-form episodic storytelling, and live TV creator experiences on its Instagram for TV feature. The Meta-owned platform is experimenting with retro, time-honored video formats to attract more viewers on television, starting with a test rollout on Monday.
Source
Twitter / XInstagram Tests Horizontal Video and Episodic Series for TV Viewing Experiencehollywoodreporter.comKey quotes
· 3 pulledStarting Monday, the Meta-owned social app will be testing out horizontal video on Instagram for TV, their preexisting feature that allows viewers to watch social videos on the big screen in their living room.
Coming soon, the company will also be experimenting with longer-form storytelling and episodic series with creators, in addition to trying live TV creator experiences on for size.
The Meta-owned company is going decidedly retro by experimenting with time-honored video formats with its creators.
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