Meta tests Series feature to group Reels into episodic collections on Facebook and Instagram
By
Andrew Hutchinson
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Summary
Meta is testing a new "Series" option for Reels on Facebook and Instagram that allows creators to group themed videos into episodic collections. The feature includes link shortcuts within playback windows and series collections on creator profiles, helping users track linked videos and extending engagement with Reels content. This move signals Meta's renewed interest in long-form content by stitching together short-form clips into episodic formats.
Key quotes
· 4 pulledMeta wants to explore long-form content again, or at least, the company wants to extend engagement with its existing Reels material.
Its new Series option for Reels is designed to help users keep track of linked videos within a creator-defined set.
Meta is currently testing the Series option on both Facebook and Instagram.
This includes link shortcuts within the playback window and series collections on creator profiles, which help stitch together themed clips into episodic format.
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