LinkedIn tests ‘Collab’ posts feature with creators and brands

LinkedIn has begun testing a new collaborative posts feature that will allow multiple users and company pages to co-author and publish content together, giving each contributor joint visibility and attribution.The company confirmed the rollout through an official LinkedIn post, stating that the move is aimed at recognising the collective nature of professional achievements and content creation on the platform. “It’s official: Collaborative Posts are coming to LinkedIn. Some of the most interesting ideas on LinkedIn aren't coming from a single voice – they’re coming from people building something special together,” the company said.The feature, similar to Instagram’s Collab tool, enables multiple contributors to appear at the top of a single post, making it easier for creators, brands, executives, and teams to jointly share announcements. These could include new product launches, brand partnerships, major business updates, and company milestones.LinkedIn emphasised that collaboration plays a central role in creativity and innovation. In its announcement, the platform noted: “Great ideas love company. Whether at work or in life, some of the best moments of success and creativity come from collaboration. There are almost always multiple people working behind the scenes to make magic happen.”LinkedIn added that over time, both individual members and LinkedIn pages will be able to share posts together seamlessly, expanding the feature’s utility for businesses and professionals alike. The company plans a broader rollout in the coming months.The collaborative posts feature is expected to strengthen LinkedIn’s push into creator-led and brand partnership content, an area that has gained traction across social platforms. By enabling shared ownership of posts, the platform could also improve reach and engagement for collaborative campaigns.LinkedIn said more details on the wider rollout and additional functionalities will be announced soon, signalling a continued focus on making content creation on the platform more interactive and community driven.Also read: Telegram’s ad business: How the messaging app makes money