Eddy Cue on Apple TV+'s Quality-First Strategy, 'Widow's Bay' Success, and AI in Entertainment
By
Kayla Cobb
Summary
Apple's SVP of Services Eddy Cue discusses the company's TV and film strategy following his recognition as Cannes Lions' Entertainment Person of the Year. The article covers Apple TV+'s quality-over-quantity approach, the success of shows like "Severance," "The Studio," and the film "F1," as well as the surprise hit "Widow's Bay." Cue addresses Apple's selective content investment strategy, the company's approach to AI in entertainment, and how Apple TV+ differentiates itself from competitors like Netflix and Disney+ by focusing on fewer, higher-quality productions rather than volume.
Source
Twitter / XEddy Cue on Apple TV+'s Quality-First Strategy, 'Widow's Bay' Success, and AI in Entertainmentthewrap.comKey quotes
· 3 pulledWe're not trying to be Netflix. We're not trying to be Disney. We're trying to be Apple. And that means we focus on quality over quantity.
The success of 'Widow's Bay' surprised everyone, including us. It shows that when you take risks on great storytelling, audiences will find you.
AI is going to change everything about how content is created and consumed, but it will never replace the human element that makes great storytelling resonate.
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