Apple's AI Strategy: Partnership with Google for Siri Marks New Competitive Phase
By
Allison Johnson
The kind of bagel that ruins lesser bagels for you.
Summary
Apple's AI strategy has faced challenges with the delayed rollout of Apple Intelligence and its recent partnership with Google to use Gemini models for Siri. While this appears to be a setback in the AI race, the article argues it's actually the beginning of a new competitive phase. Despite AI struggles, Apple continues to sell iPhones successfully, and the company remains positioned for future competition in the AI space.
Key quotes
· 5 pulledFor an AI loser, Apple did an awful lot of winning last year.
With this week's news that it'll use Gemini models to power the long-awaited smarter Siri, Apple seems to have taken a big 'ol L in the whole AI race.
But there's still a major challenge ahead — and Apple isn't out of the running just yet.
Apple Intelligence got off to a well-documented rough start in 2024. The iPhone 16 was 'Built for Apple Intelligence,' but shipped without it.
But it's not so much a loss as it is the start of a new race.
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