Apple partners with Google to bring Gemini AI to iPhone for revamped Siri
By
Ryan Whitwam
Front-window bakery material. Catches the eye, delivers the goods.
Summary
Apple is working with Google to integrate the Gemini AI model into the iPhone to power a new, enhanced version of Siri. The AI-powered Siri has faced multiple delays since being announced in 2024, but a deal with Google aims to bring it to market later this year. As Apple prepares for WWDC, the company is grappling with the challenge of running a large AI model like Gemini on a smartphone's limited processing environment, which may require a cloud-based component — a compromise that may disappoint some Apple fans.
Key quotes
· 4 pulledIt's impossible to totally avoid generative AI when interacting with technology anymore, but Apple has a bit less of it.
The iPhone maker has delayed the AI-enhanced Siri multiple times since first promising it in 2024, but a deal with Google will merge the iconic assistant with Gemini later this year.
As Apple tries to shrink Gemini for the iPhone, a cloud component is probably inevitable.
Apple fans may not like the outcome, though.
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